From the power of a symphony to the intimacy of an acoustic guitar, the experience of a live performance is unmistakable. The challenge for Bose engineers was to re-create this listening experience in people's homes.

The concert hall became our laboratory and an unconventional line of thought evolved. Most of the sound at a live performance is reflected off walls, ceiling and floor, but most conventional speakers radiate sound directly into the room. We set out to create a speaker system that would deliver primarily reflected sound.

This radical thinking ultimately led to the discovery of patented Bose® Direct/Reflecting® speaker technology — and the entire versatile product line it inspired.

Start with the challenge we faced

The Challenge Why do you lose the emotional power of a live performance when listening at home?
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The Solution From research came the unconventional.
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Applied Learning Delivering unique solutions to a variety of challenging applications.
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